History

In 1935, George Petersen was the founding partner of the agency that still bears his name—and which still upholds his ideals of intensely focused customer service and cultivation of long-term relationships.

• Founded in Eureka, California and gradually branching out through the entire north coast, the agency today offers comprehensive insurance services from seven offices.

As one of the largest independently owned brokerage firms in Northern California, we enjoy the kind of access to markets that brings tremendous value to clients. That translates into competitive pricing, but just as important is our value as a trusted resource for our clients. They appreciate our expert risk assessment, claims management, and innovative, customized programs geared to specific industries.

We pride ourselves not only on our knowledge and long experience in the insurance industry, but also on talking straight, on always doing what we say we’re going to do—and then doing a little more. With licensed staff dedicated to you, we can craft insurance programs that answer your needs for exacting coverage, long-term security, service and value.